Logo and Branding Design

Logo and branding design covers your logo, colours, typography and the brand assets that make a business recognisable. In Australia a one-off logo runs from around $300 to $1,500, while a full brand identity or an ongoing branding package starts from $545 a month on a subscription.

This guide explains what logo and branding design includes, what it costs in Australia, and when a one-off logo beats an ongoing branding package.

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What is logo and branding design?

Logo and branding design is the work of creating a business's visual identity: the logo itself, plus the colours, typography, imagery and rules that make a brand look consistent everywhere it appears. A logo is one asset. Branding is the whole system the logo sits inside.

What is included in a branding package?

A branding package bundles the core identity assets a business needs to launch or refresh. A typical package includes:

• A primary logo plus variations, such as stacked, horizontal and icon

• A colour palette and typography set

• Brand guidelines or a style guide

• Social media templates and profile assets

• Business card and email signature designs

• Source files in editable formats

On a subscription, branding is not a one-off package, it is ongoing. You keep briefing brand assets as you need them, with a dedicated designer who holds the identity across every job.

How much does logo and branding design cost in Australia?

In Australia, a one-off logo costs from about $300 to $1,500, and a full brand identity from a studio runs $2,000 to $5,000 or more. On a subscription, logo and branding design is included from $545 a month inc GST:

• One-off logo: $300 to $1,500 depending on the designer

• Full brand identity project: $2,000 to $5,000 or more

• Subscription, branding plus all your other design: from $545 a month inc GST

A subscription makes sense when you need branding plus ongoing design. For a single logo and nothing else, a one-off is usually cheaper. See our graphic design pricing guide for the full breakdown.

Want a branding package without the agency price tag? Brief your logo or brand refresh on a free 10-day trial and see the work before you pay. Start the free trial.

One-off logo vs an ongoing branding package

Choose by what happens after the logo:

• A one-off logo suits a business that needs a mark and little else for now.

• A branding package or subscription suits a business that will keep needing on-brand design, social, decks, ads and collateral, where one designer holding the identity keeps everything consistent.

Branding design for small businesses

For small businesses, the trap is a great logo and nothing to use it on. A subscription covers the logo and the day-to-day design that carries the brand, social posts, flyers and decks, on a flat monthly fee with a dedicated designer, rather than paying a studio per project. For the wider picture, see graphic design services in Australia.

Logo and branding FAQs

What is the difference between a logo and branding?

A logo is a single mark. Branding is the full visual system around it, colours, typography, imagery and guidelines, that makes a business recognisable and consistent everywhere it appears.

What is included in a branding package?

Usually a primary logo and variations, a colour palette and typography, brand guidelines, social templates, business card and email signature designs, and editable source files.

How much does logo and branding design cost in Australia?

A one-off logo runs $300 to $1,500, and a full brand identity $2,000 to $5,000 or more. On a Design Bees subscription, logo and branding is included from $545 a month inc GST.

How long does branding design take?

A logo concept is usually a few days, and a fuller brand identity a week or two with revisions. On a subscription, first drafts typically land within 24 to 48 hours.

Can I get branding on a monthly subscription?

Yes. Design Bees includes logo and branding design on every plan from $545 a month inc GST, with a dedicated designer and unlimited revisions, alongside your other design.

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