Graphic Design Packages for Small Business

AJ Kavanagh
2 days ago
3 min read

A graphic design package gives a small business a set of design work for a fixed price, instead of quoting every job. It is usually one of two things: a one-off bundle like a logo and brand kit, or an ongoing monthly package that covers all your design. In Australia, monthly graphic design packages start around $545 a month inc GST with a dedicated designer and no contract.

This guide explains what a small-business graphic design package includes, what it costs in Australia, and how to choose between a one-off bundle and an ongoing monthly plan.

Start your free 10-day trial or see the work.

What is a graphic design package?

A graphic design package is a set of design work bundled at a fixed price, rather than quoting each job separately. For a small business it usually takes one of two forms: a one-off bundle, such as a logo and brand kit, or an ongoing monthly package that covers all your design for a flat fee.

What is included in a graphic design package for a small business?

A small-business design package typically covers the everyday design you actually use:

Logo and brand basics, including colours, fonts and a simple style guide
Social media graphics and ad creative
Flyers, brochures and print collateral
Sales and pitch decks
Website and landing-page graphics
Source files you can edit and keep

A one-off package is fixed in scope. A monthly package keeps delivering as you brief new work, with a dedicated designer who learns your brand. For the logo and identity side specifically, see logo and branding design.

How much do graphic design packages cost in Australia?

In Australia, a one-off small-business package, a logo plus basic collateral, runs from about $500 to $2,500. Ongoing monthly graphic design packages start from $545 a month inc GST:

One-off starter package, logo plus basics: $500 to $2,500
Worker Bee monthly package: $545/mo inc GST
Buzz Basics: $995/mo inc GST
Honey Comb: $1,645/mo inc GST
Nectar Pro: $2,645/mo inc GST

Worker Bee works out to around $30 an hour of design time. For a full breakdown of freelancer, agency and package pricing, see our graphic design pricing guide.

Want a package without committing? Brief one real job on a free 10-day trial, get up to four hours of design back, and see the work before you pay. Start the free trial.

One-off package vs a monthly design package

Choose by whether your design need is a one-time setup or ongoing:

A one-off package suits a business that needs to launch, a logo and basic collateral, and little design after that.
A monthly package suits a business with steady design needs, social, ads, flyers and decks, where one flat fee and a dedicated designer beat paying per job.

If you are also weighing DIY tools, here is Canva vs monthly graphic design packages.

Which design package is right for your small business?

Work through four questions:

Is your design need a one-time launch, or ongoing month to month?
Do you want a dedicated designer who holds your brand, or just a quick bundle?
What is your real monthly budget in Australian dollars?
Do you need source files and support in AEST business hours?

For most small businesses with ongoing needs, a monthly package with a dedicated designer and a free trial is the lowest-risk way to start. For the wider picture, see graphic design services in Australia.

Graphic design package FAQs

What is a graphic design package?

A set of design work bundled at a fixed price instead of quoting each job. For a small business it is either a one-off bundle, like a logo and brand kit, or an ongoing monthly package covering all your design.

What is included in a small business design package?

Usually logo and brand basics, social and ad creative, flyers and brochures, sales decks, website graphics and editable source files. A monthly package keeps delivering as you brief new work.

How much do graphic design packages cost in Australia?

A one-off starter package runs about $500 to $2,500. Ongoing monthly graphic design packages start from $545 a month inc GST with a dedicated designer and no contract.

Are monthly design packages better than one-off packages?

For ongoing design, usually yes, because a flat monthly fee and a dedicated designer cost less than paying per job and keep your brand consistent. For a single launch, a one-off package can be cheaper.