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Success Story
How Real ICT Transformed Their Marketing Collateral with Design Bees

Industry
IT Solutions (SMBs)
Category
Marketing Collateral Revamp & Brand Consistency
Channels
Capability Document
Customer Instructions
Client-Facing Materials
Solutions
Marketing Collateral Overhaul
Buzz Plan Subscription
Fast Turnaround
Consistent Branding
Capability Document Redesign
Design Bees exceeded our expectations. They nailed the brief every time and elevated our brand image.
Cassandra Anastasia - Managing Director, Real ICT

Summary
Real ICT, an IT solutions company for small and medium businesses, realised their outdated marketing collateral no longer aligned with their brand vision. Hiring a full-time marketing team wasn’t viable, so they turned to Design Bees for a flexible and cost-effective solution. Through the Buzz Plan, Real ICT quickly refreshed its customer-facing materials and established a more professional, consistent brand presence.
The Problem
Real ICT was growing but their marketing materials—like their Capability Document and client instructions—were outdated and out of sync with their current direction. While they needed professional, updated collateral to reflect their evolving brand, hiring a full-time marketing resource wasn’t financially feasible.

The Solution
Partnering with Design Bees through the Buzz Plan provided a cost-effective and flexible alternative to hiring an in-house marketing team, enabling Real ICT to meet their goals within budget.
Cost-Effective Partnership – Access to professional design through the Buzz Plan.
Quick Turnaround – Core Capability Document revamped during the 7-day free trial.
Strategic Collateral Refresh – All customer-facing materials aligned with their current brand direction.
Flexible Support – Scalable design services without the overhead of in-house hires.
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The Results
The updated materials elevated Real ICT’s professional image and created a cohesive brand message that resonated with their customers. The trial period alone was impactful enough that Real ICT converted to a paid plan early. With Design Bees’ ongoing support, the company gained both speed and quality in their marketing output, all while staying within budget.
Recently started using Design Bees, and they have exceeded our expectations. The work they produced has been of a high calibre, and they have nailed the brief each time. Liz and her team are a pleasure to work with. Highly recommend.
Cassandra Anastasia
Managing Director, Real ICT
In Summary
By outsourcing design to Design Bees, Real ICT revitalised its marketing collateral, improved brand consistency, and strengthened customer communication. The partnership gave them professional, on-brand materials quickly and affordably, without the burden of hiring a full-time marketing team.
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