Success Story
From Outdated to Outstanding: Arcadier’s Brand Transformation with Design Bees
Industry
B2B SaaS (Online Marketplace Platform)
Category
Brand Refresh & Marketing Design Support
Channels
Sales Packs
Lead Magnets
White Papers
General Marketing Collateral (internal + external)
Solutions
Full Brand Refresh
Content Overhaul
On-Demand Design Team
Scalable Creative Support
Design Bees gave Arcadier the brand refresh and design capacity we needed—without the overheads.
Tasha Miels - Director, Arcadier
Summary
Arcadier, a leading B2B SaaS marketplace platform, needed to modernise its outdated brand and keep up with increasing design demands. They partnered with Design Bees to refresh their brand identity and expand their design capacity in a cost-effective way.
The Problem
Arcadier was facing the challenge of an outdated brand that no longer reflected its standing in the B2B market. At the same time, their resource-strapped team was struggling to keep pace with the increasing demand for marketing and design materials. Much of the internal staff’s time was also being consumed by basic design tasks on tools like Canva, taking them away from more strategic work.
The Solution
To address these challenges, Arcadier turned to Design Bees for a complete brand refresh. The project included modernising the logo and colour palette, as well as overhauling more than a decade’s worth of marketing materials to create a consistent and professional look. By outsourcing their creative needs, Arcadier gained access to flexible design support without the expense of hiring an in-house team.
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The Results
The collaboration with Design Bees delivered immediate impact. Arcadier’s brand was modernised to better reflect its dynamic position in the market, while internal resources were freed up to focus on higher-value initiatives. Marketing content was produced more efficiently and at a higher standard, amplifying the company’s reach and strengthening its presence in the B2B space.
They have delivered top graphic design work, in a timely manner, for the many (varied) briefs we have submitted. Using Design Bees has saved us a huge amount of time (staff were previously spending hours faffing on Canva). I've been exceptionally happy with the output, the service & the professionalism. Cannot recommend highly enough!
Tasha Miels
Director, Arcadier
In Summary
By partnering with Design Bees, Arcadier was able to revitalise its brand, streamline design production, and scale its marketing efforts. The result was a stronger identity, more efficient workflows, and the flexibility to meet ongoing creative needs without additional overheads.
