The world of graphic design is constantly evolving, and finding the right balance between cost, quality, and efficiency can be a challenge for marketing professionals. Recently, while working as a Fractional CMO, I stumbled upon a solution that promised to revolutionize our creative workflows—an unlimited graphic design service.
This concept intrigued me, especially as our team was overwhelmed with self-design tasks, dealing with high costs from local freelancers, and inconsistent results from overseas freelancers. We faced bottle-necks when producing creative work, so we decided to give a U.S.-based design subscription service a try to see if it could resolve our design challenges.
Here’s our Aussie perspective on this innovative approach and our experience with a US vendor
Fixed Pricing and Great Value
One of the most appealing aspects of the design subscription service we used was its fixed pricing model. With packages starting from around $800 AUD a month, it was possible to receive a significant amount of design work for one consistent fee. This structure allowed us to plan our budget more effectively and avoid unexpected costs that often come with freelance designers. Additionally, the value provided by the subscription was remarkable, as we could tap into professional design services without breaking the bank.
Freeing Up Time for Value-Adding Activities
Another major benefit was the time we saved by outsourcing our design tasks. By leveraging the subscription service, our team could focus on adding value through campaigns and new activities, rather than getting bogged down in design work. This shift in focus enabled us to be more productive and strategic, ultimately driving better results for our marketing efforts.
Improved Creative Quality and Performance
The quality of work produced by the professional designers within the subscription service was undeniably superior. The designs were polished, visually appealing, and delivered better performance across our campaigns. This improvement in creative quality not only enhanced our brand image but also contributed to higher engagement and conversion rates.
Navigating the Challenges of a U.S.-Based Design Unlimited Graphic Design Subscription Service
While there were many advantages to using an unlimited design subscription service from the US, we also encountered some challenges. One of the main issues was the lack of familiarity with the Australian market. The designers, used to designer for the non Australian market did not fully understand our unique culture and preferences, resulting in designs that sometimes missed the mark. This gap in cultural context was a significant drawback, as it meant we had to spend additional time providing feedback and revisions to ensure the designs resonated with our audience. We felt there was definitely an opportunity to provide dedicated unlimited graphic design in Australia.
Time Zone Differences and Communication Hurdles
Collaborating across different time zones was another challenge we faced. The time zone differences between Australia and the U.S. often made communication inconvenient, especially when it required waking up at 5 a.m. to get a response from the account staff. This misalignment in working hours sometimes delayed project timelines and made it difficult to maintain a smooth workflow.
Quality Control and the Need for a Review Layer
The design subscription service we used lacked a robust quality control process. There appeared to be no review layer to catch errors before the designs reached us as the client. This oversight led to some "design doozies" with poor formatting and other issues slipping through the cracks. Implementing a more thorough review process could significantly enhance the overall quality and reliability of the service.
The Potential for an Unlimited Graphic Design in Australia
Given our positive experience with the concept of design subscription services, it's clear that there is potential for localized versions tailored to the Australian market. A service that understands the nuances of Australian culture and operates within our time zones could provide even greater value and convenience for marketing professionals. That is what we aim to do.To address the issues we faced with overseas design subscription providers, we started Design Bees. Our solution is tailored specifically to meet the needs of the Australian market. Here’s what sets us apart: We operate on the Australian time-zone Our office and team operate on Australian time zones, from 9 a.m. to 5 p.m. This means you can reach out to us during regular business hours without needing to set your alarm clock! Rigorous designer testing All our designers must pass rigorous design tests before being interviewed, with around 60% failing to meet our standards. This ensures that the 'designer bees' we hire are exceptional talents who can follow briefs, adhere to style guidelines, and produce high-quality work. Australian experience While Australian experience is not compulsory, we find that designers who pass our tests often have some form of exposure to the Australian market, which helps them better understand and meet local preference
The Future of Design Subscription Services in Australia
The concept of design subscription is great for small to medium sized businesses, and there is potential for further growth and innovation in this space. For Australian marketing professionals, localized services that address the unique challenges we face could be a game-changer. By combining the benefits of fixed pricing, improved creative quality, and time-saving efficiencies with a deep understanding of the Australian market, these services could revolutionize the way we approach design.
Conclusion
In conclusion, our experience with a U.S.-based design subscription service highlighted both the immense potential and the challenges of this innovative approach to creative work. While the fixed pricing, time savings, and improved creative quality were significant advantages, the lack of Australian context, time zone differences, and quality control issues posed some challenges. However, with the right adjustments and localization, design subscription services could become an invaluable resource for marketing professionals in Australia. If you're looking to streamline your design processes and enhance your creative output, exploring a design subscription service could be a worthwhile investment.
Explore the possibilities, and consider how a design subscription service could transform your marketing efforts. And if you're ready to take the plunge, look for a service that caters specifically to the Australian market to maximize the benefits and minimize the challenges. Try Our Buzz Basic Package Today!
Ready to experience the benefits of subscription-based design services for your startup? At Design Bees, our Buzz Basic package is the perfect starting point for all your graphic design needs. With a team of talented designers, we ensure your brand stands out in a competitive market without straining your budget.
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