Key Factors to Consider Beyond Price When Choosing a Graphic Design Subscription Company in Australia

Finding the Right Graphic Design Subscription Company in Australia

Finding the right graphic design subscription company in Australia is a decision that goes beyond just looking at the price tag. While staying within budget is important, focusing solely on cost can lead to unfavorable outcomes. Instead, understanding other key factors can significantly enhance the quality and effectiveness of the design services you receive. In this post, we’ll discuss essential considerations to ensure you make a well-rounded decision.

Quick Comparison of Top Graphic Design Services

Here is a quick overall comparison of the key top-line elements across the Australian players in this space. It's hard to compare all the plans, so we have used the entry or lowest plan from each studio, so you can see things to consider.

Feature	Design Bees	55 Knots	Graphicker	Andelo	Your Digital Agency	Dweebi
Starter Plan	Worker Bee	Micro Plan	Business Plan	Essentials	Basic Plan	Crunpet Plan
Pricing AUD/Month	$499	$645	$940	$1,695	$1,500	$599
Designer Hours a Day	16 hours a month	n/a	n/a	32 hours/month	n/a	n/a
Avg Turnaround time	1-2 business day turnaround.	1-2 business day turnaround.	1-2 business day turnaround.	1-2 business day turnaround.	1-3 business day turnaround.	1-2 business day turnaround.
Brands Covered	1	1	1	unlimited	1	1
Number of Designs Worked on at a Time	multiple	1 active request.	1 active request.	multiple	1 active request.	1 active request
Quality Control Checking	Yes	no	no	Yes	no	no
Canva Files	Yes	Yes	Yes	Yes	Yes	Yes
Other source file formats produced	Yes	Yes	Yes	yes	yes	Yes

Quality of Work

The quality of design work is paramount. Look for a company that not only has an extensive portfolio but also displays a variety of styles and industries. For example, if they have created striking visuals for a tech startup and eye-catching graphics for a fashion brand, it speaks to their versatility.

Don't overlook client testimonials or case studies. For instance, one client might share how a redesign tripled their social media engagement, providing concrete evidence of effectiveness. A company that consistently produces high-quality work may justify higher fees because you will likely get a stronger return on your investment.

Range of Services

Every project may require different design elements. Think about your specific needs. Are you looking for logo design, social media graphics, website design, or print materials such as brochures? A subscription service that provides a comprehensive range of services can simplify your workflow.

For instance, consider a company that not only designs logos but also offers animated video content and infographics. This variety gives you the flexibility to assign different tasks without having to switch providers, leading to a more cohesive brand image.

Turnaround Time

In the fast-paced business environment, timing is crucial. When looking at graphic design subscription companies, it is essential to ask about their turnaround times. For example, if you need a marketing campaign designed within a week, the ability to deliver quickly can be invaluable.

Clarify their process for revisions and how quickly they can respond to changes. A company that guarantees a 24 to 48-hour turnaround for minor modifications can help you meet deadlines without compromising on quality.

Communication and Support

Effective communication can make or break your experience. Pay attention to how companies handle inquiries and feedback. For example, a responsive team that answers emails swiftly and welcomes your creative input can greatly enhance the design journey.

Furthermore, consider whether they offer dedicated support or account management. Having a specific person to liaise with can facilitate smoother communication. It is beneficial if that individual understands your business and design goals, ensuring alignment throughout your subscription.

Flexibility and Customization

Businesses are unique, and your design needs can fluctuate over time. A company that offers flexibility in their services is crucial. Look for options that allow you to customize your subscription according to your requirements.

For instance, if you typically need fewer designs per month but expect a surge during product launches, a subscription that can scale accordingly will provide more value. This type of adaptability ensures you are not paying for more than you need.

Reputation and Reviews

Before you commit, researching a company’s reputation is vital. Check platforms like Google, Trustpilot, or social media for customer reviews. For example, a company that has 4.5 stars or higher with numerous positive comments about timeliness and quality is often a safe bet.

Remember to pay attention to any recurring concerns. If several reviews mention poor communication, it could be a red flag. A reputable company should demonstrate reliability and high-quality service consistently.

Final Thoughts

Choosing a graphic design subscription company in Australia is a decision that requires careful consideration of multiple factors beyond just price. By assessing quality of work, range of services, turnaround time, communication, flexibility, and reputation, you can select a partner aligned with your business needs.

Taking the time to make a thoughtful decision will lead to effective design solutions that truly elevate your brand. Happy designing!

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