Case Study: How Blugibbon Ditched DIY Design to Scale Medical Recruitment
- AJ Kavanagh
- Aug 28, 2025
- 2 min read
Updated: Jul 3
Blugibbon, a medical recruitment agency in Australia and the UK, is known for its unique, founder-led branding. To stand out in the competitive industry, Managing Director and Founder Sam Whitaker partners with Design Bees, an on-demand design service.
The Problem: The Hidden Cost of DIY Design
Sam and his team recognized that their distinctive branding, was crucial for attracting top medical talent. Yet, creating ads, banners, and promotional materials in-house was time-consuming and diverted focus from their primary goal of connecting healthcare professionals with opportunities.
The Solution: On-Demand Creative Support
By providing a dedicated designer as an extension of their team, they get on-demand creative support. Sam and his team submit their design briefs through the platform, and Design Bees handles the rest, delivering professional designs back in 2-3 days.
The Results: Faster Output and Better Branding
Switching to an on-demand design model delivered several key business wins for Blugibbon:
Time Savings: Hours spent on DIY design tasks were reinvested into core recruitment business activities.
Professional Designs: Ads, banners, and promotional assets consistently reflect Blugibbon's vibrant branding.
Expanded Content: It has also allowed Blugibbon to use more video content (that was hard when DIY video editing).
Increased Efficiency: Design briefs are usually ready in 2-3 days vs waiting, and waiting for internal staff to do it alongside their day job.
In Their Own Words
"Busy bees! Brilliant bees! Time-saving bees! Where have these bees been all our life? In the past before Design bees, when we were self designing, we would go down a 'rabbit role' trying to get the design right, wasting precious hours of our time. With our designer on demand, we have a designer producing our work much faster and better than we can. And the best bit, its just $499 a month, or $30AUD an hour for the designer hour. It's great value, yet invaluable to support our business and let us focus on what we do best."
– Sam Whitaker, Managing Director
Stop Wasting Your Team's Time
Want to create buzzworthy designs without wasting your team's time? Let's chat. Book a demo with Design Bees today to elevate your brand.
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